Ideas that thrive and create legacies

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MISSION STATEMENT:

To create compelling, legacy-worthy marketing communication campaigns from ideation to execution.

 
 


  • Co-Founder and Chief Legacy Officer

    Sonji Joyner is an innovative media expert with more than 20 years of global experience in multimedia communications, strategic marketing and program management. Joyner worked in the planning and marketing departments for fashion and entertainment companies Polo Ralph Lauren Corporation, Phillips-Van Heusen Corporation and Viacom’s BET Networks.

    Ms. Joyner has collaborated with actors and entertainers, including Whitney Houston, Janet Jackson, Justin Timberlake, Pharrell Williams, Samuel Jackson, Taraji P. Henson and Tracee Ellis Ross among others.

    During her nine year tenure at BET Networks, Sonji was nomination and production lead for the BET Awards, BET Hip Hop Awards, BET Honors and Soul Train Awards. She created and produced the 2010 BET Awards: Who-Wore-What red carpet fashion show viewed by 1.44 million households featuringactress Vivica A. Fox.

    A social entrepreneur, Sonji uses her extensive knowledge to serve on the Broadcast Committee for the National Press Club, served on the board of Women In Cable Telecommunications (WICT) and founded Designed to Cure, a not-for-profit that produces fashion oriented events to benefit cancer research. She conceived Designed To Cure as a way to use her profession to honor her father whom she lost to cancer in 2003.

    She resides in Maryland with her husband and two children.

 

Meet the Team

Two sisters-in-laws who had a strong desire to create legacies for their family and community through communications and multimedia platforms conceived J+D Legacy, an African-American owned company. J+D Legacy has more than 20 years of experience in development, implementation and execution of award-winning television programs, strategic planning and marketing in top fashion houses, media networks and private mortgage companies.

2022 Hello Alice BGE Grant Recipients - See More.

 

  • Co-Founder and Legacy Operations OfficerAlicia Cotton-Doney serves as the business operations lead for J + D Legacy Consulting. Ms. Cotton-Doney’s experience spans the legal and commercial real estate fields. Her current specialty is commercial real estate finance where her responsibilities include management of financing requests from the initial production of loans through their closing. Ms. Cotton-Doney is also responsible for training and mentoring production analysts and acting as a liaison between the loan originators and the various lending agencies.

    Additionally, Ms. Cotton-Doney is involved in several commercial real estate finance groups. She isCo-President of Real Estate Network Empowering Women (RENEW), and also a member of African American Real Estate Professionals (AAREP), Women of Color in Community Development (WCCD),Women in Housing and Finance (WHF), and Housing Association of Nonprofit Developers (HAND).

 

Maryland Certification No. 21-189 - MBE, DBE, SBE

Our Projects

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What People Are Saying

 

  • “Usually when a project is conceived you just hope that it can come close to the original idea and typically you are prepared to sacrifice some of your lofty expectations because of a myriad of factors from budget to talent.

    The Voices of Newark Symphony Hall is one of those projects. It’s a vocal competition series shared via video on social media that is designed to showcase the talents of six local finalists picked out of hundreds who auditioned. But once J+D Legacy (JDL) was attached to the project it evolved into a broadcast-quality television program that could air on a network, cable, or streaming channel. The voiceover work, the graphics and all the visual and audio elements that were applied elevated this project beyond our imagination. It instantly turned all The Voices finalists into stars worthy of a national spotlight. It also empowered our team to think bigger and look to reimagine how we scale our visual concepts in the future knowing that we have access to a team that can deliver such engaging content.

    We are so pleased by the energy, efforts, amazing talent, and professionalism of JDL. We look forward to our continued collaboration. ”

    — Taneshia Nash Laird, CEO & President, Newark Symphony Hall

    Christopher Chaney, Partnership and Donors, Newark Symphony Hall

  • “My experience working with J+D Legacy was meaningful and creative. As an award winning creative, I have extremely high standards and I am discerning about the type of content I will produce.

    J+D Legacy’s recent project was an honor and privilege to produce. The content was inspiring and each phase of production from content to completion was curated as fine art. The end result is as I expected - award-worthy work. Thank you for the splendid opportunity to work with J+D Legacy. I look forward to working with JD Legacy in the future.”

    — Mimi Machado-Luces, MimiTVA MediaEmmy® Award Winning Producer / Director